Marketing + Collateral
Design often overlaps with marketing, and I'm drawn to projects where both are needed to put an idea on display. Throughout my graduate coursework and work with Ooligan Press, I've created a variety of materials and collateral (both print and digital) for sales kits, book promotion, and visual branding. Take a closer look below for samples of these marketing-driven projects. Additional pieces can be found here.
MARKETING PLAN: ALL THE BRIGHT PLACES
As part of the final portfolio for my book marketing class, I created a full marketing plan for All the Bright Places, a debut YA novel by Jennifer Niven, including catalog copy, tip sheet, galley copy, press release, email blast, business-t0-business advertising plan, author tour, and pitch list.
THE SECRET HISTORY OF MARKETING THE SECRET HISTORY OF TWIN PEAKS
A marketing analysis of the promotional campaign for The Secret History of Twin Peaks from Flatiron Press.